Social Media Strategies for Professionals & Their Firms (Hoboken, New Jersey: Wiley, 2011)

New to social media or unsure how it can apply to your business?  Michelle Golden explains online marketing and social media strategies in simple terms, and her book helps service providers apply current trends to intellectual capital firms operating in the knowledge economy.

This book is a beneficial resource for professionals of all technological skill-levels.  If your just starting to develop your firm’s online marketing presence, it is a great instrument to use for identifying and learning the basics of the available tools at your disposal.  If, on the other hand, you’ve already established a presence online but need to learn more about advanced strategies and techniques, Social Media Strategies for Professionals & Their Firms has it.

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