2016 Post Tax Season Marketing Strategies

In response to my practice’s weak online presence (identified during preparation of the comprehensive marketing plan), I decided to utilize a business blog as the centerpiece of Wright Accounting & Consulting, L.L.C.’s online marketing efforts. On February 5, 2016, I completed the initial marketing plan for my blog (the Young Professionals & Entrepreneurs Blog), and […]

Evaluating (& Adjusting) Marketing Plans

On June 1, 2015, I completed a full-scale marketing plan for my CPA practice, Wright Accounting & Consulting, L.L.C. While far from perfect, it represented a well thought-out plan for product, place, price, and promotion strategies to be used over the next twelve months. To my surprise however, the most significant result of this exercise […]

Blogtrepreneur

I recently discovered the business/entrepreneurship blog, Blogtrepreneur, and it is an informative resource for me.  According to the site’s bio page, the blog “exists to provide the insight and knowledge necessary for entrepreneurs and business owners to make their entrepreneurial dreams a reality.” I encourage you to check out this site, and I have included links to several posts recently published at http://www.blogtrepreneur.com/. […]

Using a Blog to Improve Your Marketing Efforts

Online Strategies for CPAs & Professional Service Providers

In May 2015, I completed the initial marketing plan for my CPA practice, Wright Accounting & Consulting, L.L.C. (WAC).  This marked my first attempt at combining industry knowledge with realistic expectations for the purpose of documenting a formal plan.  While the result was far from perfect, the process undoubtedly helped me to align strategic initiatives with […]